Trade shows and seminars are invaluable tools for getting one-on-one face time with current and potential customers. While most other marketing tools are impersonal, trade shows and seminars allow you to network with customers in an informal setting where they are not being pressured to buy anything.
Such events can be important methods for learning more about the interests and needs of your customer base. They are also good ways to form a more personal relationship with customers, allowing you to put a face on your company. Generally, trade shows are often focused on products or technology trends, while seminars are geared toward training. In order to ensure that the attendees find value in your events, it’s important to make them educational in tone and style, and to keep your sales pitches subtle.
Our comprehensive seminar guide gives you a step-by-step overview for putting on a successful trade show or training session. Everything you need to know is here, from scheduling to how to work with hotels.
Click here for the Seminar Guide!
Ask your sales rep for more information.