Your brand is the image of your business in the minds of customers and prospects. The goal is to promote good brand awareness and create a positive perception in the industry. To promote your brand, try the following marketing tools:

1. Premiums, such as shirts, pens, magnets, and much more to gain more visibility for your brand.
2. Radio and TV ads to gain exposure in the media.
3. Design a company website to showcase your company online.
4. Press releases to spread the word about what’s happening with your company.
5. Direct Mail to reach a large audience.
6. Hold an event to put your company in the spotlight, gain media exposure, and improve public relations.

The primary objectives for promotional materials are to provide product information, gain company and product recognition and to create a buying interest. Promoting products as they relate to customer needs is certainly the way to do it. Your copy should be written to illustrate how the product is going to benefit the user. To inform your target market, try the following tools:

1. Brochures to educate your customers.
2. One sheets to introduce your company and familiarize them with your services.
3. Post cards to get your customer’s attention and gain instant visibility.
4. Custom mail to deliver a fast message to a large group.
5. Advertising to gain exposure, such as paid media and the yellow pages.
6. Custom catalog to showcase your offerings.
7. Newsletter to keep your customers up to date on your business.
8. Create a company website or use your existing website to provide useful information to your customers.
9. Use the ScanSource, Inc. e-catalog or e-commerce storefront to display the entire ScanSource product line-up to your customers via your company website.

Research and gathering information from your target audience can help you better understand your customer’s needs and wants, so you can better market your products and improve your business.

1. How an event and interact with your customers and target audience, and ask for feedback.
2. Start a telemarketing campaign to reach your customers and get firsthand feedback.
3. Establish a way for your customers to contact you on your company website and ask them for their feedback.

Increasing sales is the primary goal of any business. Some marketing tools to help increase your sales are:

1. Send your customers coupons, whether via the web or by mail. This gives them an incentive to contact you for more information.
2. Advertise to promote your business to make it more well known in the industry.
3. Send out direct mail pieces to contact your customers.
4. Give your customers the option of purchasing products on your company website. Try ScanSource Inc.’s e-commerce storefront solution.
5. Display all the products your company offers through a custom catalog. ScanSource makes it easy for you to provide your customers and prospects with a product catalog that is branded with your company information.

1. Basic Product Catalog - This is a PDF file on CD, featuring all vendor product lines from our catalog. It cannot be customized to add your company logo and other features.
   
   The catalog is provided to you as a PDF file on CD and includes all vendor lines from our catalog. The PDF CD provides you with versatility and flexibility, allowing you to:
   
   
   • Print catalogs from your desktop PC and laser printer with free download of Adobe Acrobat
   • Take the file to an office store and print with a higher quality digital process and glossy paper, then use a spiral or other binding technique
   • Take the file to a printer for high-quality press runs
   
   
   With the full version of Adobe Acrobat you can even edit the file to add your company information or logo to each page
   
   
2. Custom Catalog - This exciting option allows you to add your logo and additional pages with your company information, as well as to remove vendor product lines. For a complete customized catalog, you can work directly with our graphic arts team.

End User Direct mail. Directed by you.

Unlike advertising, end user direct mail allows you to take your message directly to your customers. And it eliminates the guessing games, giving you a chance to exclusively target a focused base of customers within a specific vertical market or region of the country. Whether you're mailing postcards, brochures, letters or other items, end user direct mail offers you plenty of room to make a strong case for your company's products and services.

Our creative team can create brand new end user direct mail pieces under your guidance and instruction. Just tell us what you need.

You'll also find direct mail and product information templates that you can quickly customize in our AdBuilder tool. Click here to go directly to AdBuilder.

Ask your sales rep for more information.

The Best Things in Life are Free.

By taking advantage of time-honored public relations tactics, you can establish immediate credibility for your company. The quickest and easiest method for generating interest for your company among the news media is by sending press releases to announce newsworthy items.

Send press releases whenever you have major news announcements, such as an expansion of your company, the development of new software or service offerings, awards you’ve recently received and more. Press releases should concisely tell the media what your news is and why it’s important. It’s also beneficial to include a quote from someone at your company.

When sending press releases, remember these tips:

• Releases may be faxed or attached with an e-mail.
• Send the release to the person to whom it is most likely to be useful. At a daily newspaper, that may be a technology or business editor who covers local companies. A weekly newspaper may not have a business editor, so route those releases to the managing editor.
• The media thrives on timeliness. Don’t wait until your release is no longer newsworthy to send it out.
• Don’t send so many releases that the media begins to disregard them. Make sure you have real “news” to announce before creating a release.

• Reseller News Release Template
• Employee Announcement Release Template
• Reseller Awards Template

Ask your sales rep for more information.

Phone Power.

Telemarketing is one of the most efficient and effective marketing methods available to you. In fact, you can achieve things with telemarketing that you can't achieve with any other type of marketing initiative, even if the call doesn't result in a successful sale. Consider these facts:

• Telemarketing allows you to gather a variety of useful information from your customer base. In a single phone call, you can find out more about their needs, preferences, spending habits, industry knowledge and more, and you'll learn it whether they end up buying products from you or not. That information can better prepare you for marketing to them in the future.
• Telemarketing is perhaps the easiest marketing format to measure. It's difficult to know whether a customer has ever seen an advertisement, or even a piece of direct marketing. But when telemarketing, you always know exactly who has heard your message.
• It takes far less time to complete a telemarketing campaign than to create advertisements and direct mail. There's no graphic design involved, and script writing is generally a short process.
• Unlike other marketing formats, you can compile a list of interested prospects and leads through telemarketing.

Our team can schedule as many telemarketers as you want for as long as you need them. Further, we'll work with you to create a script that offers the most effective communication. We'll team up with you to obtain a customer list, or utilize customer lists that you already have.